I’m Camila, a Experience Design Director with over two decades leading teams and shaping digital products across London, Lisbon, and São Paulo. I specialise in building high-performing design teams and translating complex business challenges into clear, human-centred strategies that drive measurable outcomes.

While my focus is on leadership, strategy, and scaling design capabilities, I remain actively involved in hands-on experience design when it brings value, especially in pitches, early-stage concept development, and high-impact moments where rapid thinking and craft elevate the work.

My leadership style blends design vision, operational rigour, and collaborative delivery. I’ve scaled design capabilities, established ExperienceOps practices, and guided multidisciplinary teams through complex transformation programmes. I work at the intersection of design, strategy, and organisational change, helping companies embed design as a catalyst for innovation, customer value, and sustainable growth.